Introduction

   The list mentioned in the introduction of the book "Citizen Designer" after reading a lot of words about what is good design in good citizenship, I enjoy reading it, when I read the list I was so interested in each question. I was agreed on some points but I have different opinion on other. Also I want to learn what is the idea behind it and what is it really about. After reading the list, I realized the questions if I was the designer and the art director asked me to do what was in the list, at what point of that list I will say NO sorry I can not do that?. Then I stopped at the question, Of designing an ad for product whose frequent use could result in the user’s death. Which I disagree, when a corporation abuses the takedown laws to intimidate design we don't like it, we need to be publicly humiliated and embarrassed. In my opinion, I do not agree because I don’t want the society to get affected of product I designed just for the sake of taking money. I believe that the product, which has a bad result, I would never design it.

 

As a result, I have come to believe that the term brand design ultimately undermines the job we do as designers. Brand design is not only about design. It is the perfect, meticulously crafted balance of cultural anthropology, psychology, marketing and creativity. It is about cultural anthropology because what we do in our culture—whether it is an obsession with reality television or weapons of mass destruction, this has a major impact on the brands around us. It is about psychology because if we don’t fundamentally understand the brain circuitry of our audience and really know what they are thinking—and why they are thinking it!—we will not be able to solicit their imagination.