Altruism or Exploitation for the author Judih, she has BA and MA also she doses editorial book design. The author mentioned a lot of words about what Altruism and Exploitation, I enjoy reading it, I was agreed on some points but I have different opinion on other. Also I want to learn what is the idea behind it and what is it really about. Social responsible advertising, Cause related marketers it must either to improve the company or to support the company. Cause related marketing has different types. For example, Niche marketing, is marketing to specific marketer in the society. Like Body shop. Also, Passion Branders is to support the causes for long. Like, Benetton. Even Image Builders, They try to work to support causes their image. Like Star bucks. There are many local examples of markers who also causes for their products. Like STC the Saudi telephone company, they proved it’s relevant in Saudi Arabia.
In my opinion, comparing to a causes related company and regular company, I would as a consumer buy from both of them as long as the marketing way was strong. Because I like to buy what I want and what I need and what I know it’s better for me. As a result, I have come to believe that I am as a Graphic Designer if I had an offer in both companies the caused related company and the non-caused related company. I would do for the one that gave me better offer. For me there is no difference between Both company unless I’m having good offer.
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